Amanda koo

Founder, Managing Diretress

eClarity Diamonds

Amanda Koo comes from a family with 3 generations of jewellery heritage. A graduate from NUS with post grad in Gemology and master in counselling, Amanda has 15 years of experience customizing more than 10,000 diamond rings and wedding bands that express love for couples in Singapore.


Under Amanda’s leadership, eClarity has progressed onto the global platform and was awarded the Promising SME award, the Top 10 Special Achievement Award, Singapore Quality Brands, Spirit of Enterprise Award and the Young Entrepreneur Award. All of which serve to signify the vote of confidence that customers have for this enterprising individual.

eClarity is now the region’s most promising online diamond jeweller that is recognized for its professional one-to-one consultation, offering jewellery pieces with an unparalleled level of customization and top-notch craftsmanship at competitive prices. 

eClarity maintains over 20,000 real time GIA diamonds database and has repository of more than 500 designs for customized wedding bands and 60 sets of bridal diamond jewelry to view and to try on.

©2020 by Lierac Women In Leadership.