Sin Hwa Dee Food Stuff industries Pte Ltd
Jocelyn Chng, Group CEO of JR Group Holdings, has over 30 years of experience in food manufacturing and food service industries. She began her career at one of her companies - Sin Hwa Dee, which after eight years under her leadership grew from a small local business into a global food brand sold in over 40 cities today.
With product innovation and quality eating being the company’s focus, Chng Kee’s Chicken Rice Mix was the first ever of its kind in the retail market and is made with soy oil instead of chicken fat, making Chicken Rice enjoyable by consumers of varied dietary requirements or restrictions.
In 2001, after much research and development and with resilience, Jocelyn led JR Foods in pioneering a wide range of ready-to-eat meals which helps food services and businesses serve up quality meals while reducing costs, increasing revenues, and gaining productivity with less resources. Now, its customers include renowned restaurants, hotels, hospitals, nursing homes and many more.
In 2008, under her leadership, JR Foods created Chef-In-Box, the very first hot food vending machine in Singapore. Working to convince and educate stakeholders on the merits of the revolutionary concept was not easy but proved to be successful.
Jocelyn, known to be a first-mover and industry innovator, kept innovating. Her most recent offering from JR Group — the world’s first fully-automated and unmanned vending machine cafe, the Chef-In-Box Vendcafé, which was launched in 2016 — has garnered much international attention. Since the launch, more than a dozen Vendcafé outlets have opened in Singapore.
As a passionate advocate for food manufacturing and vending ready-to-eat meals, Jocelyn was appointed co-convener of the TR57 Working Group of the Singapore Standards Council, to introduce guidelines on food safety and good hygiene practices for the food vending industry.
For her achievements through the decades, she has received numerous entrepreneurial, business and innovation awards, including EY Entrepreneurial Winning Women™ Asia-Pacific, 2018, Great Women of Our Time, 2017 (Finance & Commerce Sector), and NUS Eminent Alumni Award, 2016.